I’ve co-founded and scaled 3 startups in consumer goods. Due to the highly competitive and instantly competitive nature, if you can be successful in consumer goods you can probably be successful in most sectors.

From pioneering & creating the fresh soup category at New Covent Garden Soup Company to launching the toddler food category with Little Dish,
I’ve spent over 30 years turning ideas into category-leading brands.

Today, I mentor entrepreneurs, advise start-up and scale-up growth businesses and invest in entrepreneurial businesses - both as an Angel Investor (through my NED portfolio) and in Venture Funding - including The Redesdale Food Fund (VC) and Mission Ventures (accelerator/ incubator). I help founders scale faster, avoid costly mistakes and build resilient, purpose-driven businesses - and ultimately exit.

My focus is:
• Building and scaling businesses
• Putting into practice what you need to do at the different stages of your business
• De-risking ventures for investors and entrepreneurs
• Navigating from startup to scale-up and exit
• Authentic leadership & decision-making by leveraging uncertainty & risk
• Keynote speaker and change agent for entrepreneurs and intrapreneurs alike

Mission: I help founders thrive in the face of uncertainty, derisk their venture and build purposeful, innovative businesses that challenge the status-quo.